Durga

guardianship-focused

Durga is a conservation-focused campaign and interactive website that blends cultural storytelling with wildlife protection. Inspired by the symbolic power of tigers in mythology and tradition, the project challenges harmful beliefs surrounding tiger parts by reframing tigers as sacred beings that must be protected, not possessed. Through immersive visuals, reflective storytelling, and a calm scroll-based experience, the campaign encourages users to support long-term conservation efforts and habitat restoration. Centered around themes of guardianship, balance, and respect, Durga transforms cultural symbolism into a message of responsibility, inspiring a new generation to preserve both heritage and the natural world.